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At its production establishments in Lochristi and Moerbeke (Belgium) ID’Flor grows rhododendron, azalea and bamboo plants in pots under the brand name Bloom’Z, Hortinno, Strong!, It’s a BOO, not just a BAMboo! and Rhododendron XXL. ID’Flor is all about the sustainable and ecological growth of potted plants and is an MPS-GAP certified producer.