Our companies

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Group companies

The Floré Group provides its customers with a broad range of products and services. Group companies specialise in the distribution and production of nursery plants, the production of potted plants, and their trade and transport.

Distribution and production of nursery plants
Microflor specialises in the distribution, growth and acclimatisation of potted plants. Phalaenopsis is the most important line. 

Production of potted plants
ID’Flor produces two million rhododendrons and azaleas a year. Hortibreed is specialised in innovative azalea and rhodendron varieties.

Trade and distribution
The trade and distribution division consists of 3 companies, which focus on garden centres, DIY stores and wholesalers in the European market. Each of our commercial companies (Floréac, Coverde and Ostroplant) provides custom services and logistics solutions.

Hortibreed (Lochristi, Belgium) is specialized in breeding and development of innovative azalea and rhododendron varieties that can be grown in a sustainable way. Only top varieties that meet the highest quality standards are distributed under the Hortinno®-label.

Floréac

Under the ‘We live plants’ maxim, the commercial company Floréac of Lochristi (Belgium) focuses on specialist retailers in Belgium, France, the United Kingdom and Switzerland, such as garden centres and home improvement stores.

Coverde

Coverde operates from Lochristi (Belgium) and focuses on European retailers and local wholesalers. The commercial company draws on acknowledged growers for its broad range of indoor, seasonal and tree nursery plants. Coverde also works out custom logistics solutions for its clients.

Moterra

Moterra operates under the motto, ‘Plants connect, so do we!’. From Honselersdijk (Netherlands), the company sells green and blossoming indoor plants and garden and seasonal plants from acknowledged growers in Belgium and the Netherlands.

ID'Flor

At its production establishments in Lochristi and Moerbeke (Belgium) ID’Flor grows rhododendron, azalea and clivia plants in pots under the brand name Hortinno (Home & Garden), and Strong!

Microflor

Microflor (Lochristi, Belgium) is an expert and innovator in the distribution, growth and acclimatisation of gloxinia, Helleborus and, above all, orchids.

Ostroplant

This commercial company in the Floré Group operates from Lochristi (Belgium) and is an expert distributor of southern Italian plants to specialist retailers across Europe.