Our companies

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Group companies

The Floré Group provides its customers with a broad range of products and services. Group companies specialise in the distribution and production of nursery plants, the production of potted plants, and their trade and transport.

Distribution and production of nursery plants
Microflor specialises in the distribution, growth and acclimatisation of potted plants. Phalaenopsis is the most important line. 

Production of potted plants
ID’Flor produces two million rhododendrons and azaleas a year. Hortibreed is specialised in innovative azalea and rhodendron varieties.

Trade and distribution
The trade and distribution division consists of 7 companies, which focus on garden centres, DIY stores and wholesalers in the European market. Each of our commercial companies (Floréac, Horticept, Moterra, Coverde, Amaverde, Invento and Ostroplant) provides custom services and logistics solutions.

Hortibreed (Lochristi, Belgium) is specialized in breeding and development of innovative azalea and rhododendron varieties that can be grown in a sustainable way. Only top varieties that meet the highest quality standards are distributed under the Hortinno®-label.


Under the ‘We live plants’ maxim, the commercial company Floréac of Lochristi (Belgium) focuses on specialist retailers in Belgium, France, the United Kingdom and Switzerland, such as garden centres and home improvement stores.


Coverde operates from Lochristi (Belgium) and focuses on European retailers and local wholesalers. The commercial company draws on acknowledged growers for its broad range of indoor, seasonal and tree nursery plants. Coverde also works out custom logistics solutions for its clients.


Invento distributes a ready-to-sell range of Mediterranean plants to the large European retailers. To this end, the commercial company cultivates logistical efficiency and long-term partnerships with growers in Spain, Portugal and Northern Italy.


Moterra operates under the motto, ‘Plants connect, so do we!’. From Honselersdijk (Netherlands), the company sells green and blossoming indoor plants and garden and seasonal plants from acknowledged growers in Belgium and the Netherlands.


With its broad range of potted plants, the commercial company Horticept serves the Central and Eastern European retail market from Honselersdijk (Netherlands).


At its production establishments in Lochristi and Moerbeke (Belgium) ID’Flor grows rhododendron, azalea, clivia and bamboo plants in pots under the brand name Bloom’Z, Hortinno (Home & Garden), Strong!


Microflor (Lochristi, Belgium) is an expert and innovator in the distribution, growth and acclimatisation of gloxinia, Helleborus and, above all, orchids.


This commercial company in the Floré Group operates from Lochristi (Belgium) and is an expert distributor of southern Italian plants to specialist retailers across Europe.


Amaverde is the result of a joint venture between Amaplant and the Floré Group. This commercial company is based in Lochristi (Belgium) and aims its indoor, seasonal and tree nursery plants at retailers throughout Europe.