Privacy statement

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Your privacy is important to The Floré group. In this privacy statement we will provide information on which data is collected on our website, how we use this data and how we secure the data, among other things. By accepting our privacy policy, you provide express permission for the collection, use, publication and storage of your personal data by us, as described in this privacy statement. In the future, The Floré group may decide to make changes to the privacy policy if, for example, insofar as legally permitted, additional (personal) data is processed, which is not named in this privacy statement. The applicable version can always be found on The Floré group’s website.

Collection and use: When you visit this website simply to find information about the topics or items found on this website, no personal data belonging to you will be processed. You can only be asked to share certain personal data (such as your first name, surname, login, email address, street name, street number, postcode, postal address, date of birth, profession and telephone number) when you want to receive certain services or products, want to participate in competitions or when you request services for which registration is required (such as receipt of the newsletter, requesting a price quote, placing orders, entering competitions or signing up for events etc.).
The Floré group will handle all personal data that you provide in accordance with the policy described here and the legal requirements concerning the processing of personal data. You guarantee that the data you share with The Floré group belongs to you, or that you have permission to use it and to share it with The Floré group. The Floré group can refuse to provide you with access to its websites or parts of these, temporarily or permanently, if you use false data or data belonging to third parties without their permission.

Processing: The Floré group processes the personal data in order to contact you, in order to deliver products or services that you have requested or for which you have registered, to inform you about The Floré group’s own range of products and services (such as dates of events that The Floré group organises; competitions etc.), for the personalisation of The Floré group’s own range of products and services and for direct marketing purposes. The Floré group will only send you the information that you register for on the website.
In principle, The Floré group will only process the personal data that you provide for the purposes stated in this privacy statement. If The Floré group wishes to process your personal data for additional purposes or to pass it to companies with which it works for direct marketing purposes of third parties, it will request your express permission, which you are completely free to provide or refuse.

Security: The Floré group protects your data with the help of various technical and administrative security measures, in order to limit the risk of loss, misuse, unauthorised access, publication and change as much as possible. The Floré group does not store your personal data for longer than legally permitted and deletes personal data when this is no longer necessary for the purposes described above.

Change to/deletion of data: You have a legal right to access your personal data and correct this if necessary. To do this, send a request to The Floré group's general email address. If your data is factually incorrect, incomplete or irrelevant for the purposes for which we process your data, or if you think that your data has been misused, you can request us to change or delete your data. Such requests will be handled in accordance with the Law of 8 December 1992 on the protection of privacy with regard to the processing of personal data.

The Floré group may collect anonymous or aggregated data of a non-personal nature, such as browser type or IP address, the operating programme that you use or the domain name of the website through which you reached the The Floré group website or through which you leave this. This allows us to continue to optimise our website for users.


When you use The Floré group’s services or when you visit the The Floré group website, The Floré group or its service provider may place cookies (data files) or web beacons (electronic images in the code of a webpage) on the drive of your (mobile) device. The only objective is to better align the site to your requirements on the following visit.

The The Floré group website may use various types of cookies.

  • Essential cookies: These cookies are essential in order to be able to use the website and all parts of this. Some examples: navigation on the website, forms, remembering content of the shopping basket etc. These cookies provide a safe identity check: when you register, this cookie will ensure that your identity is checked before the website gives you access to your personal information.
  • Functional cookies. The functional cookies are the cookies that improve the function of the website and ensure that you receive a more personalised browsing experience. Some examples: language choice, display preferences etc.
  • Performance cookies: The Floré group may use performance cookies to collect information about the use of the website by visitors, with the purpose of improving the content of the website, optimising this and making it more efficient. Some examples: counting visitors, listing the most popular web pages etc.
  • Advertising cookies: The The Floré group website works with advertising cookies. During your visit to the website, your browsing behaviour and your demographic and profile data are anonymously turned into an advertising cookie. Advertisers on the website can also install advertising cookies. The information that we collect using advertising cookies is used to measure the efficiency of the publicity and to better align advertisements to your possible interests.

You can refuse permission for the installation of cookies via your browser settings. You can also delete cookies that have already been installed from your computer or mobile device at any time. You can find help with this in your internet browser’s help function.